Even interest - can disrupt our metrics and lower our ROMI. Think about it: According to Jessica's data, on average, as much as 40% of your email list hasn't been opened, clicked, or purchased from you in over a year. Job Function Email List That's a lot of dead weight dragging down your average campaign success. inactive customer Re-engage your fans. Job Function Email List Jessica feels that your first course of action to address this issue.
To identify and re-engage with customers who still want to hear from you, but haven't expressed their love for a while. Of course, you want to Job Function Email List do everything you can to defend the value proposition that your most active customers represent (not to mention you want to Job Function Email List make sure they're satisfied with the benefits your business offers them). Fortunately, as Jessica discusses in her session.
You can increase your response rate by more than a third by re-engaging with customers and getting them to Job Function Email List get back in touch with your business. Job Function Email List For example, Hostess manages this elegantly – and in a brand-friendly way – by periodically sending inactive customers small reminders that their Twinkie the Kid “spokescake” still loves them – along with promises of incentives if they take.