Your answers to these questions should be driven by your marketing objectives. Otherwise, it will be difficult to create a successful concept.
How will you engage the audience? Given the various types of interactive content you can have, you’ll need to determine which one will work best.
2. Choose your video platform.
The platform you choose will depend on the type of content you’re creating and what you want to accomplish. Popular interactive Cork Ladies Bicycles Zone video platforms include: Once you select the right platform, it’s all about putting the pieces together, creating a draft, reviewing it, and re-editing until you have a great final version.
3. Analyze results.
Once your video goes live, the hard work isn’t done. It’s now time to assess its performance.
During your concept phase, you ideally set some KPIs. If this is your first time creating an interactive video, use your other videos as a benchmark.
This way, you’ll know what numbers to expect and have a baseline to evaluate your results.
Interactive Video Examples
1. Mile 22
To promote this new action movie "Mile 22," the marketing team behind the film created an immerse, interactive video that allowed you to choose your path and get snippets from the movie based on your selection.
interactive video example
What makes this video interesting is that it doesn't rely on just the trailer to build excitement. It takes the viewer on the journey of the characters and gives them a peek into how things play out.