One of the great benefits of email Whatsapp Mobile Number List marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Whatsapp Mobile Number List Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results. 1. Basic Email Metrics you should evaluate in each email campaign: Open Rate - that is the total number of emails opened (in HTML Whatsapp Mobile Number List format divided by total
emails delivered/distributed. Click-Thru Rate (CTR) - calculated Whatsapp Mobile Number List as the number of unique clicks on links in the email divided by the number of emails opened. It basically means how many people interacted with your email. Bounce Whatsapp Mobile Number List Rate - represents the total number of emails that were not delivered and bounced back. There are several reason why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient's mailbox was full and over quota. Based on Whatsapp Mobile Number List your unique email marketing campaigns objectives, you can measure more advanced statistics such as
Number of Emails Open based on Whatsapp Mobile Number List Region/Country - Number of Click-Thru based on Region/Country - Number of Sales based on Region/Country/referring URL - Conversion (Click to Sales) Rate - Total Revenue per campaign - Return on Investment (ROI) per campaign 2. What metrics you should focus on? Well, this really Whatsapp Mobile Number List depends on your campaigns objectives. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance, it should be analyzed in combination with other metrics - such as click through rate (CTR) and click to action rate Whatsapp Mobile Number List (conversion rate).