Many people's first impression of Xiaomi's direct service must be "another giant has started to follow the trend of small programs!" This is also described on many websites. And Xiaomi itself only emphasized that "no need to download and install, just click and use" for users, and "high development efficiency and powerful functions" for developers.
As a die-hard rice fan, I always feel that this matter is not so simple. After a round of experience and in-depth thinking, I prefer to regard Buy email list the form that relies on WeChat, Alipay and other applications as the entrance as a super APP, and regard the Xiaomi direct service as a new application form. What is this form or ecology like? The materials provided by the official website emphasize the future of "Xiaomi ecology, openness and win-win" and the easy dissemination of core functions, emphasis on experience, strong retention, and low cost. Of course, the most amazing thing is that there are many entrances!
For developers who support the new ecosystem of direct services, it may be applauded. However, who knows if it can be understood as "there are many millet users (occupying pits), there is traffic (acquisition), and the technology is good"?
Taking a step back, most of the people's mentality is still "you can give me good things to use!", will the "APP" that was castrated in the previous version of the cut function be renamed "direct service"? ? All I can say is that it's neither too good nor too bad! The new ecology must have new gameplay and new stories, so that participants at both ends can fully invest again, re-cultivate cognition, and incubate new things. Therefore, Xiaomi Direct Service should tell a story with the APP that "it's better to love and kill each other than to forget about the rivers and lakes".